The Basic Tools & Resources to Start an Online Business

and a few of my favorite books to keep you inspired and motivated.

Stop researching, comparing and feeling overwhelmed trying to pick out the right tools to start your business. I’ve done the hard work for you.

Below, you’ll find the basic tools and resources you need to start a successful online business with a minimal investment. I only recommend products and services that I’ve personally tried and love.

*Disclosure: Some of these links are affiliate links, if you sign up using my link I may receive a small commission but that does not increase the price you pay. These commissions help me to continue offering free products and services to you and many others. Thank you in advance for your support!

Build Your Website

SiteGround - Web Hosting

I did a lot of research prior to purchasing my web hosting and SiteGround was hands down the best choice. I wanted a host I could count on for reliability, customer service and security and these guys have nailed it. Plus they are amazingly affordable with plans starting at just $3.95/month for a 12, 24 or 36 month term.

Go Daddy - Domain Name

At Go Daddy you can get your first domain name starting at only .99 cents. Simply search the registrar to see if your domain is available, choose the domain extension you want (.com, .ca, .org, etc.), complete your purchase then transfer your domain name to your web host. If you need help, their customer service line is fantastic.

Build Your Site

If you’re feeling frustrated or overwhelmed with trying to build your own website, definitely check out Shannon Mattern’s 5 Day Website Challenge. It comes with step-by-step videos and a Facebook group for support. It really helped me, and you can get access for FREE, click the Get It Now button.

Email Marketing


An email list is one of the most crucial components to building a profitable business. Build your list with beautifully designed sign up forms, landing pages and automations. Mailchimp’s drag and drop features are easy to use so you can get the look you want. With your free account you can track up to 2000 subscribers.  Mailchimp easily connects to your WordPress site and over 300 apps/services to meet your business needs. Mailchimp says it best: “You don’t have to be a designer or tech whiz to use Mailchimp.” Set up your free account today.

Branding & Graphic Design

Canva - DIY Graphics

Canva is hands down the best graphic design tool for DIYers. Choose from the free or paid version. I recommend upgrading to the paid version as it will make creating graphics even easier and faster. You can save your brand colors and fonts, quickly resize a graphic to fit all social media platforms and use your own images or canva’s pre-loaded images and templates.

Creative Market - Stock Photos

Creative Market has thousands of customizable graphics, fonts, themes and more from independent creatives…all at reasonable prices. I love getting the best bang for my buck by purchasing bundles – this way I get multiple photos that are consistent and match with my brand. You’ll also get weekly email notices with free products.

Tools To Improve Productivity

Trello - Tracking Project Progress

“Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.” Whether you’re a solopreneur or work with a team Trello will keep you on task from beginning to end. Update your progress and watch your project come together.

Hootsuite - Facebook & Twitter Post Scheduler

Hootsuite will allow you to keep your social media presence active 24/7. You can upload, manage and schedule hundreds of social media posts which will free up loads of time that could be better spent serving clients or indulging in some self-care.

Tailwind - Pinterest & Instagram Post Scheduler

Tailwind is your answer to your Pinterest strategy.  I couldn’t sum it up any better than the owners themselves…”Tailwind is the smartest way to manage your presence across the visual web (Pinterest & Instagram), and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, Education, Tribes, Hashtag Suggestions and more.

Books That Motivate, Inspire & Teach

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