Lulu Bea works with soul-driven, multi-passionate women who are ready to get their gifts into the world. She helps women connect to their creative wisdom and trust their intuitive guidance so they have confidence in their purpose, take action with clarity and have the tools they need to create a life and business they love.
I grew up in a family that emphasized education. I was the 3rd out of 6 kids, and I always felt as though I didn’t compare to my siblings – they were smarter and more creative than I was. I rationalized with myself that I was “the athletic one” in the family, and that was simply my role to play. I ended up getting my master’s degree in speech-language pathology, because it was the right thing to do, but stopped working after a couple of years in order to stay home with my growing family. My husband and I had 4 kids within 5 years, and I stayed home full time to raise them.
It was during these early years at home that I came to a realization that changed my life. I always wanted to be creative, like my siblings, like my parents, like my grandmother, but figured it wasn’t a gift that was given to me. Then I realized that creativity is a skill… and just like all skills, surely it can be developed over time with commitment and effort. Why was I telling myself that I couldn’t be creative? In one moment, I decided it was time to stop holding myself back and to start learning creativity. I taught myself how to knit, crochet, and sew, which launched my online business. One creative modality led to another, and soon I was painting and creating mixed media artwork.
I opened a store and art studio to sell my handmade, upcycled items, in addition to other local artists’ work, and started teaching art classes for children and adults. It was during this time that I began to see the transformation that can happen when women put aside their fears of creating and begin to trust in the process. After a couple of years running my store, I decided that I needed to work more closely with women to help them create the confidence they need in themselves, and to also help give them the tools they need to create a life and business they love.
As a mother of 4, how do you schedule time to work on your business while raising children?
This is a wonderful question, and one that I am asked a lot. First and foremost, I am my own woman, and I need to make sure I am taken care of in order to take care of my family. This means that I prioritize time for myself and my biz into my weekly schedule. I am just as important as the needs of my family.
From a very young age, I’ve fostered independence in my children. They are all members of the family, and therefore need to contribute to the running of our household. They have daily chores, make their own breakfasts and lunches, do their own laundry, get themselves out the door for school in the morning, and also help with cooking meals.
I also have a very involved and supportive husband who has shared parenting and household responsibilities with me from the beginning. It’s really a team effort, but I am also not afraid to ask for what I need.
You mention on your website that you didn’t feel completely happy as a stay-at-home mom. How did you overcome the guilt you had over this feeling and your desire to pursue your passions and discover your purpose so you could feel more fulfilled?
I don’t know why becoming a mother often means not doing the things you used to do before. I can’t say that I had guilt about pursuing my own interests because my mother was a good role model in doing the same. I just remember feeling like there was something missing, and I needed to do something about it. I needed to figure out what I wanted to do and then take the steps to make it happen. On the surface I had a beautiful family and a loving, supportive husband, but I was more than the roles I played. I knew this, and I knew my family would be happier if I found personal interests to help me become more of my own self.
What lights you up most about the work you do?
Seeing the transformation in the women I work with! While personal growth can be hard, I believe it can also be fun. So many women weren’t sure about the creative aspect of the work I do with them, but they all fall in love by the end. It just feels so good to create, to move, to enjoy life, and it’s even better when you get to learn the tools to turn to when things get hard at the same time!
I can tell that you’re passionate about showing women they can be a good mother, a good wife and still take care of themselves and make themselves a priority without shame or guilt – what drives this passion?
I am driven to share this message by the fact that us mothers are teaching the next generation. Our words only do so much. It’s our actions that will make a lasting impact. We do not need to choose between being a good mother and wife OR being self fulfilled and having our own passions. This is not an either/or situation. Life is about bringing all of ourselves to the table and creating a visual expression of our hearts and souls. Our families only benefit when the mothers are fulfilled and happy in their own skin.
Niching down can be a really hard task, especially if you’re multi-passionate. How did you discover your niche and how has this helped you be more successful in your business?
My niche materialized quite organically because I teach what I know. I know about being a woman, about tapping into creativity to expand my own horizons and process/heal areas of my life that need my attention, and about running my own business while still being true to myself as a whole individual.
Through art and creativity I learn about comparing myself to others, about lacking confidence in my skills, about being uncomfortable. The lessons practiced on the art page transfer into real life because I’m familiar with the feelings and know they won’t last forever. I also love spiritual and personal development. I used to create art while thinking about my life and the spiritual lessons I was learning, and found out that these 2 modalities fused beautifully together!
The art of creative expression comes in many forms, and I’ve learned that each form opens up a new avenue to connect with your soul and intuition. There is more to life than thinking… life needs to be felt and nurtured too. By tapping into art, creativity, spirituality, and personal dreams, life becomes much more colorful and full. We are beautiful, complex beings, and too many women hold themselves back.
How do you use art projects to help your clients realize their purpose and potential?
Making art is one avenue that is used to connect to intuition. I call this the inner creative wisdom. When our minds are focused on a task, we open up a deeper connection to our hearts and souls. It’s through the combination of artwork and introspection that we can hear the messages from our hearts and develop the connection to our inner guidance system. For each art project in the Ignited Life Academy, there are accompanying journaling questions that dive into the heart of the matter. This personal reflection aspect is where the magic happens, and it also provides individualized material to be added to the art project.
When something in your business doesn’t go as you planned/expected, how do you stay motivated to keep moving forward rather than throwing in the towel and calling it quits?
When things in my business don’t go as expected, it can be very disheartening and deflating. I’ve learned that I first need to sit with those feelings and let them run their course. In the meantime, I turn to ways to lift my own spirits. This could mean going on a walk, going on a date with my husband, or going out salsa dancing. It’s important for me to recognize that my life is bigger than my business, and I need to take care of my mental and emotional states too.
Once I feel better, I look at it from a different perspective. I believe that everything happens at the exact right time because I’ve experienced this time and time again. I also know that I may not see the reason behind it until more time has passed, and that’s okay.
It’s okay to have self-doubt. That won’t ever go away, and it’s probably best that it doesn’t because it means we have self-awareness. We just need to train ourselves to not stay in that head-space, and instead trust in our own capabilities to learn and improve.
To stay motivated, I connect with the reason I do this work in the first place. My big WHY. This takes me out of my head and into my heart. When it comes to taking action, I tune into what feels exciting for me. While it’s necessary to think out the logical steps to take next, I also want those actions to feel aligned with my soul. I use my intuition a lot to guide me in my next moves, which is why I think it’s an invaluable asset for every woman to develop hers.
What were some of the first things you did to bring awareness to your brand – were they successful?
Social media has always been an important avenue for awareness. Since my work is very visual, sharing pictures and videos of my process has helped bring attention to my brand. It’s also important to talk about what I do. While I keep my personal profile different from my business profile, there can be some cross reference between the two. From a brand perspective, people want to know about me as a person too. From a personal perspective, my friends may not realize the work that I do. I think finding a balance between what to share with each audience will help bring about more awareness.
What advice would you give to women who are in the early stages of starting a business?
I suggest to take it one step at a time. It can be too overwhelming to do everything at once. There are a lot of people who teach strategy, and while the information is good, don’t feel like you need to implement everything that you learn right away. Do what interests you and see what happens. Remember, it’s all an experiment! You have time to get to where you want to be. It’s not worth your peace of mind to stress yourself out by comparing yourself to others, or thinking you should be further along than you are. You are in the exact right place at the exact right time. Follow your gut when you’re planning your next steps and have fun! Some things will be awesome, and others things will totally bum you out. That’s part of the beautiful ride of running a business.
What advice would you give to a woman who feels that it’s “too late” in life for her to start following her passion?
First, I would ask “What else are you going to do with your time?” Second, I would suggest that you simply start with something that peaks your interest. You don’t have to drastically change your life all in 1 swoop. Just start with taking the time to ask yourself what you’d really like to learn, or try next. Then, figure out a way to incorporate that into your life. There are plenty of free resources out there too, so you don’t always need to spend money. What I know for sure is that you will always find the time for what’s important to you. So, if you’re happiness is important to you, find the time to do something about it.
What can someone who works with you expect to receive?
The soulful women who are drawn to working with me can expect a creative, intuitive and transformational experience. My signature program (The Ignited Life Academy) combines my two favorite things; making art and personal/spiritual development. The women who do this work with me develop more confidence in themselves and in what they stand for. They feel more peaceful and focused in their lives, and they have more joy and passion to fuel them forward.
What is your favourite book?
My favorite book is The Four Agreements by Don Miguel Ruiz. This book was a total game changer for me!