If you haven’t been using Facebook Groups to grow your business, build your audience and attract people to your website you’re missing out on valuable traffic.
When you start using Facebook Groups to their fullest potential, they can be one of your top referring sources.
Here’s five ways you can use Facebook Groups to grow your business, without being spammy.
Add Your Facebook Business Page To Your Personal Profile
If you’re using Facebook to promote your business, you should have an active Facebook Business Page. Once your business page is set up add it as your workplace on your personal profile. To do this, click on “workplace” on your personal page. In the Company field type in the name of your Business Page. In the Position field type in Founder, CEO, Owner, whichever title you wish to be known as. Leave this section set to public. Note: once you make this update on your profile a notice usually goes out to your existing friends list showing them the new information.
Now, when you comment in groups, members will hover over your profile picture and be able to click on the link to your business page. From here you can convert them into followers and eventually paying clients.
Join Facebook Groups In Your Niche
Surround yourself with people who have similar interests and similar businesses. You want to be in groups where you can easily contribute and engage in conversation.
For example, if you’re a food blogger, joining a jewelry makers group is not going to benefit you. Instead, if you join a healthy eating group or weight loss group you’ll be able to get inside knowledge of what people need help with, what they’re searching for, and how others are answering those needs. From there you can create blog posts that speak to those problems. Or, use this information to create a course or ebook you can sell to the people in this group.
Contribute More Than You Consume
This is your money maker. If you typically lurk in the background and use Facebook groups for research and to consume information, you’re missing out. Don’t be the person who only shows up when its promo thread time. People notice this.
Comment inside at least 5 different groups every day. This could be a mix of posting your own conversation starter, asking a question or replying to other people’s questions/comments.
You’re not expected to be on Facebook 24/7, set a time limit (10-15 minutes, 3 times per day) to do this. Don’t get distracted reading every post and consuming all the things. Scroll through and provide value where you can then move on.
Only comment on posts that you can provide value to or be a cheerleader for. Please, don’t be one of those people who says “I’m not your target audience but …”. If the person asked for feedback on a particular topic and it’s not your specialty do not reply.
Being a cheerleader means finding a few posts from someone sharing a win. Add a quick comment that says ‘way to go’, or ‘that’s awesome, keep it up’. People like feeling supported.
When leaving a comment on a thread make it conversational, you want to get people to engage back and forth with you so you can build a rapport with them. That means commenting with more than one or two words.
You can do all of this WITHOUT sharing links. Rely on people wanting to know more about you and hovering over your profile picture to find your business page and/or website.
Facebook groups are a great way to build collaborations. Look for people inside of groups that you’re part of who offer services that compliment your services. If you’re a copywriter, team up with an SEO strategist to run a masterclass. This not only gives you a way to add more value to your own audience, you’ll also get in front of their audience. During this masterclass, focus on building trust so you can convert their audience into your followers and later, paying clients.
To initiate a collaboration, don’t private message people without first building a rapport, that can be seen as spammy and is often unwelcomed. Instead, engage in a back and forth conversation within the group. Once you’ve conversed back and forth a few times send them a friend request, if they accept go ahead and send them a private message. If you’re not comfortable sending a friend request, visit their website to get their contact information then send them an email.
Be Strategic in Link Sharing
With many groups having a strict policy on self-promo it’s important that you understand what is acceptable in each group. Check the group rules and if you’re unsure, send a message (if allowed) to the admin or moderator(s) and ask.
Free range self promo:
This means you can share your content and post links any time. Be sure that you’re posting links that are relevant and helpful to others in the group. Depending on the amount of engagement in the group you may want to post up to three times per week. However, if there isn’t much conversation going on and there’s only been a few new threads since your last post slow down to once per week. You don’t want to overdo it or you risk being seen as spammy and annoying.
When posting your link ask a question with it to start a conversation and encourage people to leave a comment. Reply to each comment as a way to build a relationship. Remember, the goal is to build know, like and trust in order to convert group members into paying clients. You can also use the comments to come up with new content to share down the road.
Many groups have started limiting self-promo and are asking members to keep promotional posts to a particular thread.
Typically the group administrator will post a promo thread on a certain day each week. You can leave a comment in this thread and include a link to your blog post, website, social handle etc. depending on what the administrator has specified.
Be strategic when posting inside promo threads. So many people drop their link and don’t give any introduction. This is especially true when it’s a promo for social handles. If you get the opportunity to add your Instagram or Facebook account to a promo thread include a brief (2-3 sentence) intro about what you do. Make it easy for people to want to click on your account and follow you. For example, if you’re a Graphic Designer comment with “I help service-based entrepreneurs stand out online with eye-catching graphics” then include your link.
Test Out the Above 5 Ways to Use Facebook Groups to Grow Your Business
As you can see, being part of Facebook Groups is a great way to build know like and trust to grow your business and attract new clients.
If you’re committed to growing your business, are ready to be SEEN and want to give and receive helpful advice, support and guidance that will take your business to the next level join us in the She Does Business Community. A collaborative online community of supportive, like-minded women entrepreneurs.
If you haven’t started your own Facebook Group yet check out this article where I walk you through starting from scratch.